I wrote this little ditty for my friend Joanna, who is a talented business owner and proof that you can do what you love.
“I turned a compulsion into a career.” That’s how Joanna Clausen of NEST Organizing describes her path to small business ownership. NEST (short for Neaten, Energize, Simplify, Transform) came about when Joanna was transitioning from working full-time for the Charlotte Public Library to being a stay-at-home mom with her second son. “I realized I love being a mommy, but I also had a drive to work outside the home,” says Joanna.
She thought about how she could turn something she loved into a business, and it hit her: she was a natural when it came to organizing and de-cluttering her home, and she enjoyed helping her friends do the same.
The organizing service that started four years ago with a few client/friends has quickly grown into a thriving business that has allowed Joanna to find that elusive work-life balance.
Finding that balance is not easy. As NEST Organizing has grown, so has Joanna’s family. She welcomed her third son, Henry, in 2016.
“Being a mom, wife, daughter, and business owner is tough,” says Joanna. “By the time I get to a client’s house each day, I’ve been up for three hours and dropped off three children at three different places. But having my own business means I can set my schedule and I get to be home with my kids in the afternoon.”
Word of mouth has been the biggest factor in NEST’s growth, but Joanna does appreciate the value of having an online presence. “People want to check you out and get a feel for your business through your website and social media,” says Joanna. “But nothing beats friends and happy clients spreading the word!”
Four years of professional organizing have yielded some memorable experiences, including the time she found a pretzel in a box of Christmas ornaments. What seemed like garbage accidentally put in a bin turned out to be a memento from her client’s first Christmas as a newlywed, when they couldn’t afford ornaments and decorated their tree with pretzels.
“I will never forget the lesson that taught me,” recalls Joanna. “Never assume you know more about a person’s belongings than they do.”
By turning her organizing “compulsion” into a satisfying career, Joanna Clausen has found a way to gracefully juggle the moving parts of working motherhood. Her advice to any woman seeking small business ownership: “Find something you are passionate about and go for it! The fulfillment you get from doing what you love makes you better in all the other areas of your life.”
Visit nestorganizing.com to learn more about Joanna and her services. You can also follow her on Facebook and Instagram. Her before and after pics are kind of addictive!